Digital Marketing SEM/PPC

Roles and Responsibilities

• Implement paid media strategies for our brand.
• Research and analyze competitor ads strategy using a variety of tools & implement paid campaigns.
• Handle, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other platforms.
• Maintain and monitor keyword bids account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our goals.
• Work with design team and make creative suggestions to create engaging ad copies and landing pages.
• Track KPIs to assess performance and pinpoint issue.
• A/b testing with pay per click wording to establish the best click through rates.
• Must have knowledge to minimize click fraud.
• Working knowledge of analytics tools (Google Analytics, SEMrush etc.)
• Prepare weekly/monthly progress reports to company management.

• Certification for Google Ads Search, Google Ads Display, and Google Ads Video.
• Experience of running Facebook and LinkedIn Ads campaigns.
• Minimum 2+ years of relevant experience with a B2B IT marketing company.
• Minimum 2+ years of experience in the USA B2B market.
• Excellent command of written and spoken English.
• Ability to work with multiple stakeholders.
• Proficient with MS Excel, PowerPoint, and Word.
• High level attention to detail.

Perks and Benefits